However, do bear in mind when
approaching them that different groups have different rules
and costs, so make sure you are clear on what these are before
you join up. Alternatively, if you are reading this during
the Festival, ask any open house owner when you visit their
home. They’ll be happy to help.
So, why do we advise joining a trail? It is simply the best
way to ensure you get the maximum number of visitors to your
home. People still tend to walk the trails, either with our
maps or the AOH brochure (more of which later). Last year,
I was exhibiting in an independent house right in the middle
of the Fiveways trail. It became a frustrating inevitability
watching people walk straight past our house while staring
at a map of the Fiveways trail.
Fiveways is a good example of the differences between trails.
If your house is in their catchment area and you want to
join them for the first year, you can’t. You are required
to open your house independently and be inspected by a senior
member of the group before they decide whether to invite
you to join them – or not.
‘How dare they!’ you cry?
Well, don’t cry too loudly. Fiveways is the grand-daddy
of them all, the most established trail in Brighton. To suggest
that a trail – and not just Fiveways - shouldn’t
operate quality control for houses entering it is unfair.
They all have a reputation to maintain and if maintaining
it means ensuring that the quality of art exhibited in its
houses is kept at a consistently high level, then surely
that is better for the Open House visitor, in the end? Discuss…
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